Marketing and Strategic Management is an integrated international study tour programme. The tour takes participants to an agreed location where they are exposed to the artefacts and codes of their chosen industry. They will investigate the features of the industry in the field, whilst taking part in lectures and workshops to consolidate and apply the theory of management that relates to their industry.
These activities take place over five full days and culminate in team presentations. After completion of the course, participants will be awarded with a certification from the Institute of Leadership and Management (ILM) as well as a University Study Tour Certificate of Achievement.
The locations where the tour takes place in are Paris and Epernay, France; Milan and Florence, Italy; London, UK and Geneva, Switzerland. Participants can study a range of industries from hospitality, beauty, fashion, finance and graphic design.
Upcoming course dates:
To be confirmed